Branding unbound the future of advertising, sales, and the brand experience in the wireless age - Mathieson, Rick.; ProQuest (Firm) (New York : AMACOM, 2005)
Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Mobile commerce; Product management; Electronic books