ProfitBrand how to increase the profitability, accountability & sustainability of brands - Wreden, Nick.; ProQuest (Firm) (London ; Sterling, VA : Kogan Page, 2005)
Includes bibliographical references (p. [227]-233) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Brand name products -- Management; Branding (Marketing); Marketing; Relationship marketing; Customer relations; Electronic books