Successful marketing strategy for high-tech firms - Viardot, Eric.; ProQuest (Firm) (Boston, Mass. : Artech House, 2004)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: High technology -- Marketing; Technological innovations -- Marketing; Electronic books