Behavioral marketing : delivering personalized experiences at scale - Walters, Dave, 1968- (Hoboken, New Jersey : Wiley, 2015)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Internet marketing; Customer relations; Consumers' preferences; Electronic books