Origination : the geographies of brands and branding - Pike, Andy (Chichester, United Kingdom : Wiley Blackwell, 2015)
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (Ebrary, viewed 5/6/2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Brand name products; Globalization; Electronic books