CRM unplugged releasing CRM's strategic value - Bligh, Philip; Turk, Douglas; ProQuest (Firm) (Hoboken, N.J. : Wiley, 2004)
Includes bibliographic references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Customer relations -- Management; Customer relations -- Management -- Data processing; Electronic books