Big data, big innovation : enabling competitive differentiation through business analytics - Stubbs, Evan (Hoboken, New Jersey : Wiley, 2014)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Business planning; Strategic planning; Big data; Decision making -- Statistical methods; Industrial management -- Statistical methods; Electronic books