Consumer boycotts effecting change through the marketplace and the media - Friedman, Monroe; ProQuest (Firm) (New York : Routledge, 1999)
Includes bibliographical references (p. [263]-274) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior; Boycotts; Consumer satisfaction; Consumer complaints; Electronic books