Marketing communication principles and practice - Varey, Richard J., 1955-; ProQuest (Firm) (London ; New York : Routledge, 2002)
Includes bibliographical references (p. [360]-377) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Communication in marketing; Electronic books