APA Citation

Varey, R. J. (2002). Marketing communication: Principles and practice. London ; New York: Routledge.

Chicago Style Citation

Varey, Richard J. Marketing Communication: Principles and Practice. London ; New York: Routledge, 2002.

MLA Citation

Varey, Richard J. Marketing Communication: Principles and Practice. London ; New York: Routledge, 2002.

Warning: These citations may not always be 100% accurate.