APA Citation

ProQuest (Firm), & Bianchi, M. (1998). The active consumer: Novelty and surprise in consumer choice. London ; New York: Routledge.

Chicago Style Citation

ProQuest (Firm), and Marina Bianchi. The Active Consumer: Novelty and Surprise in Consumer Choice. London ; New York: Routledge, 1998.

MLA Citation

ProQuest (Firm), and Marina Bianchi. The Active Consumer: Novelty and Surprise in Consumer Choice. London ; New York: Routledge, 1998.

Warning: These citations may not always be 100% accurate.