Social media and the rebirth of PR : the emergence of social media as a change driver for PR - Stareva, Iliyana (Hamburg, Germany : Anchor Academic Publishing, 2014)
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Social media -- Marketing; Online social networks -- Germany; Electronic books