Social media and the rebirth of PR : the emergence of social media as a change driver for PR /

Bibliographic Details
Main Author: Stareva, Iliyana, (Author)
Format: eBook
Language:English
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Online Access:Click to View
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100 1 |a Stareva, Iliyana,  |e author. 
245 1 0 |a Social media and the rebirth of PR :  |b the emergence of social media as a change driver for PR /  |c Iliyana Stareva. 
264 1 |a Hamburg, Germany :  |b Anchor Academic Publishing,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (127 pages) :  |b illustrations, tables 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2014). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social media  |x Marketing. 
650 0 |a Online social networks  |z Germany. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Stareva, Iliyana.  |t Social media and the rebirth of PR : the emergence of social media as a change driver for PR.  |d Hamburg, Germany : Anchor Academic Publishing, c2014   |h xii, 116 pages   |z 9783954891788  
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1640299  |z Click to View