Swartz, T. A., & Iacobucci, D. (2000). Handbook of services marketing & management. Thousand Oaks: Sage Publications.
Chicago Style CitationSwartz, Teresa A., and Dawn Iacobucci. Handbook of Services Marketing & Management. Thousand Oaks: Sage Publications, 2000.
MLA CitationSwartz, Teresa A., and Dawn Iacobucci. Handbook of Services Marketing & Management. Thousand Oaks: Sage Publications, 2000.
Warning: These citations may not always be 100% accurate.