The passion conversation understanding, sparking, and sustaining word of mouth marketing - Phillips, Robbin; ProQuest (Firm) (Hoboken, N.J. : John Wiley & Sons, Inc., 2013)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Word-of-mouth advertising; Business referrals; Marketing; Electronic books