Data crush : how the information tidal wave is driving new business opportunities - Surdak, Christopher (New York : American Management Association, 2014)
part one. What's driving the data crush? -- part two. The impact on business -- part three. How successful businesses will respond.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Information technology -- Management; Marketing research -- Data processing; Business intelligence -- Data processing; Big data; Electronic books