Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results - Freed, Larry (Hoboken, New Jersey : John Wiley & Sons, Inc., 2013)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer satisfaction; Marketing research -- Statistical methods; Word-of-mouth advertising; Internet marketing; Electronic books