Advertising and anthropology ethnographic practice and cultural perspectives - Malefyt, Timothy de Waal.; Morais, Robert J.; ProQuest (Firm) (London : Berg Publishers, 2012)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising -- Social aspects; Anthropology; Marketing research; Electronic books