Involving customers in new service development - Edvardsson, Bo, 1952-; ProQuest (Firm) (London : Imperial College Press ; Hackensack, NJ ; London : Distributed by World Scientific Publishing Co., 2006)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: New products -- Management; Customer relations; Service industries -- Management; Creative ability in business; Electronic books