APA Citation

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge: Cambridge University Press.

Chicago Style Citation

Payne, Adrian., and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

MLA Citation

Payne, Adrian., and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

Warning: These citations may not always be 100% accurate.