Kunreuther, H., Pauly, M. V., & McMorrow, S. (2013). Insurance and behavioral economics: Improving decisions in the most misunderstood industry. Cambridge: Cambridge University Press.
Chicago Style CitationKunreuther, Howard., Mark V. Pauly, and Stacey McMorrow. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry. Cambridge: Cambridge University Press, 2013.
MLA CitationKunreuther, Howard., Mark V. Pauly, and Stacey McMorrow. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry. Cambridge: Cambridge University Press, 2013.
Warning: These citations may not always be 100% accurate.