Unrelenting innovation how to build a culture for market dominance - Tellis, Gerard J.; ProQuest (Firm) (San Francisco, Calif. : Jossey-Bass, 2013)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: New products; Diffusion of innovations; Creative ability in business; Technological innovations; Strategic planning; Market share; Electronic books