The PDMA handbook of new product development - Kahn, Kenneth B.; Product Development & Management Association; ProQuest (Firm) (Hoboken, N.J. : Wiley, 2013)
Includes indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Product management -- United States -- Handbooks, manuals, etc; New products -- Management -- Handbooks, manuals, etc; Electronic books