Qualitative marketing research - Carson, David, 1947-; ProQuest (Firm) (London ; Thousand Oaks, Calif. : SAGE, 2001)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Qualitative research; Marketing research; Electronic books