APA Citation

Masuch, M. (2012). Reason-oriented marketing: A generic marketing approach for reasonable products and services. Hamburg: Diplomica Verlag.

Chicago Style Citation

Masuch, Martin. Reason-oriented Marketing: A Generic Marketing Approach for Reasonable Products and Services. Hamburg: Diplomica Verlag, 2012.

MLA Citation

Masuch, Martin. Reason-oriented Marketing: A Generic Marketing Approach for Reasonable Products and Services. Hamburg: Diplomica Verlag, 2012.

Warning: These citations may not always be 100% accurate.