Lead with a story a guide to crafting business narratives that captivate, convince, and inspire - Smith, Paul, 1967 July 3-; ProQuest (Firm) (New York : American Management Association, 2012)
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Communication in management; Storytelling; Leadership; Organizational behavior; Electronic books