Innovative pricing strategies to increase profits
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Edition: | 1st ed. |
| Series: | 2012 digital library.
Economics and finance collection. |
| Subjects: | |
| Online Access: | Click to View |
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| 008 | 120829s2012 nyu foab 001 0 eng d | ||
| 020 | |z 9781606493816 (pbk.) | ||
| 020 | |a 9781606493823 (electronic bk.) | ||
| 024 | 7 | |a 10.4128/9781606493823 |2 doi | |
| 035 | |a (MiAaPQ)EBC1000020 | ||
| 035 | |a (Au-PeEL)EBL1000020 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5416.5 |b .M275 2012 | |
| 082 | 0 | 4 | |a 658.816 |2 23 |
| 100 | 1 | |a Marburger, Daniel. | |
| 245 | 1 | 0 | |a Innovative pricing strategies to increase profits |h [electronic resource] / |c Daniel Marburger. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2012. | ||
| 300 | |a 1 electronic text (140 p.) : |b digital file. | ||
| 490 | 1 | |a Economics and finance collection, |x 2163-7628 | |
| 500 | |a Part of: 2012 digital library. | ||
| 504 | |a Includes bibliographical references (p. 133-136) and index. | ||
| 505 | 0 | |a List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. | |
| 530 | |a Also available in print. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF t.p. (viewed on August 29, 2012). | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Open price system. | |
| 650 | 0 | |a Internet auctions. | |
| 653 | |a Price discrimination | ||
| 653 | |a bundling | ||
| 653 | |a price skimming | ||
| 653 | |a price penetration | ||
| 653 | |a online auctions | ||
| 653 | |a English auction | ||
| 653 | |a Dutch auction | ||
| 653 | |a first-price sealed bid auction | ||
| 653 | |a second-price sealed bid auction | ||
| 653 | |a price elasticity | ||
| 653 | |a consumer surplus | ||
| 653 | |a two-part tariffs | ||
| 653 | |a quantity discounts | ||
| 653 | |a quality choices | ||
| 653 | |a tying | ||
| 653 | |a peak-load pricing | ||
| 653 | |a dynamic pricing | ||
| 653 | |a e-commerce | ||
| 653 | |a pricing | ||
| 653 | |a Robinson-Patman Act | ||
| 653 | |a winner's curse | ||
| 653 | |a reference price | ||
| 653 | |a private value auction | ||
| 653 | |a common value auction | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |z 9781606493816 |
| 830 | 0 | |a 2012 digital library. | |
| 830 | 0 | |a Economics and finance collection. |x 2163-7628 | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1000020 |z Click to View |