APA Citation

Govindarajan, V. (2013). Beyond the idea: Simple, powerful rules for successful innovation. London: Macmillan.

Chicago Style Citation

Govindarajan, Vijay. Beyond the Idea: Simple, Powerful Rules for Successful Innovation. London: Macmillan, 2013.

MLA Citation

Govindarajan, Vijay. Beyond the Idea: Simple, Powerful Rules for Successful Innovation. London: Macmillan, 2013.

Warning: These citations may not always be 100% accurate.