rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing by the numbers
    sub title: how to measure and improve the ROI of any campaign
  name:
    name part: Harden, Leland
    role:
      role term: creator
  name:
    name part: Heyman
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: American Management Association
    date issued: 2011
    issuance: monographic
  physical description:
    extent: 246p.
  subject:
    topic: Internet marketing
  subject:
    topic: Internet marketing --
    topic: Case Studies
  identifier: 9780814416204
  record info:
    record change date: 20111028090000.0
    record identifier: 0000027025