Lovelock,, Wirtz,, Hean,, & Xiongwen Lu. (2005). Service marketing in Asia: Managing people, technology and strategy (2nd ed.). Singapore: Prentice Hall.
Chicago Style CitationLovelock,, Wirtz, Hean, and Xiongwen Lu. Service Marketing in Asia: Managing People, Technology and Strategy. 2nd ed. Singapore: Prentice Hall, 2005.
MLA CitationLovelock,, Wirtz, Hean, and Xiongwen Lu. Service Marketing in Asia: Managing People, Technology and Strategy. 2nd ed. Singapore: Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.