APA Citation

Gabbott. (2004). Introduction to marketing: A value exchange approach. French Forest, Australia: Pearson.

Chicago Style Citation

Gabbott. Introduction to Marketing: A Value Exchange Approach. French Forest, Australia: Pearson, 2004.

MLA Citation

Gabbott. Introduction to Marketing: A Value Exchange Approach. French Forest, Australia: Pearson, 2004.

Warning: These citations may not always be 100% accurate.