Cohen. (2006). Why customers do what they do: Who they are.why they buy,and how you can anticipate their every move. New York: Mcgraw Hill.
Chicago Style CitationCohen. Why Customers Do What They Do: Who They Are.why They Buy,and How You Can Anticipate Their Every Move. New York: Mcgraw Hill, 2006.
MLA CitationCohen. Why Customers Do What They Do: Who They Are.why They Buy,and How You Can Anticipate Their Every Move. New York: Mcgraw Hill, 2006.
Warning: These citations may not always be 100% accurate.