Global marketing : foreign entry, local marketing & global management.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
McGraw Holl,
2006.
|
| Edition: | 4th ed. |
| Subjects: |
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| 090 | 0 | 0 | |a B 658.84 |b JOH |
| 100 | 1 | 0 | |a Johansson |
| 245 | 1 | 0 | |a Global marketing : |b foreign entry, local marketing & global management. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a New York: |b McGraw Holl, |c 2006. |
| 300 | # | # | |a 647 p. |
| 650 | 0 | 0 | |a Export marketing |
| 650 | 0 | 0 | |a Export marketing -- |x Management |
| 999 | |a B000017865 |b Book |c Book |e Business Information Centre | ||