Marketing : across cultures.
Format: | Book |
---|---|
Published: |
England:
Capstone Publishing,
2004.
|
Series: | Culture for business series
|
Subjects: |
Similar Items
-
Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003) -
Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017) -
Managing across cultures : the seven keys to doing business with a global mindset.
by: Solomon
Published: (2009) -
Kiss, bow or shake hand : sales and marketing : sales and marketing : the essential cultural guide - from presentations and promotion to communicating and closing.
by: Morrison
Published: (2012) -
Competitive branding : winning in the market place with value-added brands.
by: Nilson
Published: (1999)