Beyond branding.
| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
2003.
|
| Subjects: |
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| 020 | 0 | 0 | |a 0-7494-4115-1 |
| 090 | 0 | 0 | |a B 658.827 |b BEY |
| 245 | 1 | 0 | |a Beyond branding. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 2003. |
| 300 | # | # | |a 236 p. |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Branding |
| 650 | 0 | 0 | |a Brand choice |
| 700 | 1 | 1 | |a Ind, |h Nicholas |
| 999 | |a B000016343 |b Book |c Book |e Business Information Centre | ||