APA Citation

Prahalad. (2004). The Future of competition: Co-creating unique value with customers. Boston Mass: Harvard Business School Publishing.

Chicago Style Citation

Prahalad. The Future of Competition: Co-creating Unique Value With Customers. Boston Mass: Harvard Business School Publishing, 2004.

MLA Citation

Prahalad. The Future of Competition: Co-creating Unique Value With Customers. Boston Mass: Harvard Business School Publishing, 2004.

Warning: These citations may not always be 100% accurate.