APA Citation

Ellwood. (2002). The Essential brand book: Over 100 techniques to in crease brand value. London: Kogan page.

Chicago Style Citation

Ellwood. The Essential Brand Book: Over 100 Techniques to in Crease Brand Value. London: Kogan page, 2002.

MLA Citation

Ellwood. The Essential Brand Book: Over 100 Techniques to in Crease Brand Value. London: Kogan page, 2002.

Warning: These citations may not always be 100% accurate.