APA Citation

Kotler, Jain,, & Surit Maesincee. (2002). Marketing moves: A new approach to profits, growth and renewal. Bostan, MA: Harvard Business School Press.

Chicago Style Citation

Kotler, Jain, and Surit Maesincee. Marketing Moves: A New Approach to Profits, Growth and Renewal. Bostan, MA: Harvard Business School Press, 2002.

MLA Citation

Kotler, Jain, and Surit Maesincee. Marketing Moves: A New Approach to Profits, Growth and Renewal. Bostan, MA: Harvard Business School Press, 2002.

Warning: These citations may not always be 100% accurate.