Marketing strategy : relationships, offerings, timing and resource allocation.

Bibliographic Details
Main Author: Sudharshan
Format: Book
Published: Englewood Cliffs, N.J: Prentice Hall, 1995.
Subjects:
LEADER 00558cam a2200181 7i4500
001 0000006380
005 19991025090000.0
002 ##000008066
020 0 0 |a 0-02-418264-8  
090 0 0 |a B 658.8   |b SUD 
100 0 0 |a Sudharshan  
245 0 0 |a Marketing strategy :   |b relationships, offerings, timing and resource allocation. 
260 0 0 |a Englewood Cliffs, N.J:   |b Prentice Hall,   |c 1995. 
300 0 0 |a 446 p.. 
650 0 0 |a Competition  
650 0 0 |a Strategic planning  
650 0 0 |a Marketing --   |x Management  
999 |a 0000009423  |b Book  |c Open shelf  |e Business Information Centre