Sudharshan. (1995). Marketing strategy: Relationships, offerings, timing and resource allocation. Englewood Cliffs, N.J: Prentice Hall.
Chicago Style CitationSudharshan. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Englewood Cliffs, N.J: Prentice Hall, 1995.
MLA CitationSudharshan. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Englewood Cliffs, N.J: Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.