Kotleer. (1997). Marketing management: Analysis planning, implementation and control (9th ed.). Upper Saddle River, NJ: Prentice Hall.
Chicago Style CitationKotleer. Marketing Management: Analysis Planning, Implementation and Control. 9th ed. Upper Saddle River, NJ: Prentice Hall, 1997.
MLA CitationKotleer. Marketing Management: Analysis Planning, Implementation and Control. 9th ed. Upper Saddle River, NJ: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.