APA Citation

Hankinson, & Cowking, P. (1993). Branding in action: Cases and strategies for profitable brand management. Maidenhead, Berkshire: McGraw-Hill Book Company Europe.

Chicago Style Citation

Hankinson, and Philippa Cowking. Branding in Action: Cases and Strategies for Profitable Brand Management. Maidenhead, Berkshire: McGraw-Hill Book Company Europe, 1993.

MLA Citation

Hankinson, and Philippa Cowking. Branding in Action: Cases and Strategies for Profitable Brand Management. Maidenhead, Berkshire: McGraw-Hill Book Company Europe, 1993.

Warning: These citations may not always be 100% accurate.