APA Citation

Allen, D. (1993). Developing successful new products: A guide to product planning. London: Pitman.

Chicago Style Citation

Allen, David. Developing Successful New Products: A Guide to Product Planning. London: Pitman, 1993.

MLA Citation

Allen, David. Developing Successful New Products: A Guide to Product Planning. London: Pitman, 1993.

Warning: These citations may not always be 100% accurate.