APA Citation

Randall. (1994). Trade marketing strategies: The partnership between manufacturers, brands and retailers. (2nd ed.). Oxford: Butterworth-Heinemann.

Chicago Style Citation

Randall. Trade Marketing Strategies: The Partnership between Manufacturers, Brands and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.

MLA Citation

Randall. Trade Marketing Strategies: The Partnership between Manufacturers, Brands and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.

Warning: These citations may not always be 100% accurate.