APA Citation

Bono. (1993). Serious creativity: Using the power of lateral thinking to create new ideas. London: Harper Collins.

Chicago Style Citation

Bono. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. London: Harper Collins, 1993.

MLA Citation

Bono. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. London: Harper Collins, 1993.

Warning: These citations may not always be 100% accurate.